Super Girl or Super Voice Girls (simplified Chinese: 超级女声; traditional Chinese: 超級女聲; pinyin: Chāojí Nǚshēng; literally "Super Female Voice") was an annual national singing contest in People's Republic of China for female contestants, organized by Hunan Satellite Television between 2004 and 2006. The show's official name was Mengniu Yoghurt Super Girl Contest until 2009 it is now known as BBK Music Phone Super Girl Contest, after the company that sponsored the series. It was generally described as the mainland Chinese version of Pop Idol and became one the most popular entertainment shows in the country. Despite Super Girl's major popularity and success, the show was heavily criticised by Liu Zhongde, a member of the Chinese People's Political Consultative Conference. He essentially claimed Super Girl was poison for the youth.
The program was relaunched in 2009. The Chinese title was changed to 快乐女声 ("Kuàilè Nǚshēng, Happy Girls") though the English title remains unchanged (as Super Girl). In 2011, the Chinese government banned Super Girl from airing, claiming the program to be too long. The State Administration of Radio, Film and Television (SARFT) told the Hunan station that Super Girl broke time rules for this kind of show. They should be no more than 90 minutes long, but episodes of Super Girl can last more than three hours.
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The program was relaunched in 2009. The Chinese title was changed to 快乐女声 ("Kuàilè Nǚshēng, Happy Girls") though the English title remains unchanged (as Super Girl). In 2011, the Chinese government banned Super Girl from airing, claiming the program to be too long. The State Administration of Radio, Film and Television (SARFT) told the Hunan station that Super Girl broke time rules for this kind of show. They should be no more than 90 minutes long, but episodes of Super Girl can last more than three hours.
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